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What We Believe

Hard Work & Customer Centric Products for The Perfect Sleep

Our founder Mr. Namit Goel always believed in providing the best quality sleep products at an affordable pricing. Loom & Needles has been sold to more than 2 million Indian Customers since 2010. Our Founder created Loom & Needles to reflect his Passion, Values & Love for Sleep & leisure with strongly-held beliefs.

What We Believe

Hard Work & Customer Centric Products for The Perfect Sleep

Our founder Mr. Namit Goel always believed in providing the best quality sleep products at an affordable pricing. Loom & Needles has been sold to more than 2 million Indian Customers since 2010. Our Founder created Loom & Needles to reflect his Passion, Values & Love for Sleep & leisure with strongly-held beliefs.

Bed Times should be Best.

Our Mattresses, Beds & Accessories are the foundation of our lives, the centerpiece to life’s High Quality. Yet, no one really loves their old bed frame. Most beds & mattresses are cheap or expensive, and come with a laundry list of undesirables. Too flimsy, squeaky, difficult to assemble, impossible to move, limited storage, toxic materials, cheap design. The list goes on. So we set out to solve all of the most intimately felt problems in the bedroom, starting with The Mattress & Bed.

We set out to fix the bed.

Our goal was to create beds that stripped away everything unnecessary and elevated every aspect of bedroom living. To find the perfect combination of functionality, minimalism, and luxury design, while being mindful of our environmental impact every step of the way.

Inspired and designed in India, we drew from modern architecture, Indian craftsmanship, fashion, and interior design. Every detail became purposeful, each material selection mindful. For two years, we designed and prototyped dozens of beds. And then spent thousands of hours testing, trashing, improving, and refining until we created the Best Solid Wood Beds.

We set out to fix the bed.

Our goal was to create beds that stripped away everything unnecessary and elevated every aspect of bedroom living. To find the perfect combination of functionality, minimalism, and luxury design, while being mindful of our environmental impact every step of the way.

Inspired and designed in India, we drew from modern architecture, Indian craftsmanship, fashion, and interior design. Every detail became purposeful, each material selection mindful. For two years, we designed and prototyped dozens of beds. And then spent thousands of hours testing, trashing, improving, and refining until we created the Best Solid Wood Beds.

Doing Good On Bed

Tons of Furniture & Mattresses are thrown out in the Indian Market every year. A direct result of limited design, absent craftsmanship, cheap materials, immobility, and disposability.

To fight this, eco-conscious, thoughtful design, and mindfulness is ever-present at each stage of our design, manufacturing, and distribution processes, including product and packaging design, material choices, factory selection, and shipping partners. As a brand, we’ve partnered with FSC Certified Latex Suppliers for Mattresses so that each bed sold results in one tree planted for our world’s forests. Some additional early efforts include.

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PRODUCT

We use environmentally-friendly rubber from rubber tree plantations which are FSC Certified. By doing so, we’re repurposing trees that have already reached the end of their latex producing life-cycles and are otherwise discarded. This process also minimizes our carbon footprint by vastly reducing transportation emissions compared to other companies who import materials located much farther away.

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PACKAGING

Our Products are all Boxed Packed for safer delivery. By designing our product with efficient shipping in mind from the off-set, we were able to create a different experience for our customers. Infact, we’ve built durable products that fit together during shipping, packaged inside of recycled cardboard to ensure a smooth delivery.

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PARTNERS

The craftsmen and factories we work with hold themselves to the highest quality and ethical standards. We spent months searching for our perfect partners for our raw materials, and visited them often, working with them shoulder to shoulder on the factory floors to develop the Perfect Sleep for our Customers.

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